Not only have people paid to own the new Snapchat glasses, but the $130 piece of tech-ware sold o
ut within hours. Millions of users everywhere now striving to keep their streaks, update their stories, and stick their tongues out with the world renowned dog filter.
Originally a small project from three Stanford graduates, Snapchat has immersed itself into popular culture and has become one of the most dominant social media apps in the world. Founders, Evan Spiegel, Bobby Murphy, and Reggie Brown have captivated millennials with their well-thought features, and ever-changing updates.
Before its explosion, Snapchat was intended to be an app that allowed the exchange of impermanent photos. Five years after its launch, it has outgrown being the one-dimensional, single purpose app that it once was, and is now one of the most jack-of-all-trades apps on the market.
In 2012, video messaging was added, then Stories (2013), followed by their Discover page (2014), advanced lens filters (2015), video/audio calling (2016), and most recently this year, Memories.
With each update, patch, and filter, Snapchat has experienced a surge of positive response. Since it was founded, the daily snap-count has steadily increased at a rate of 400 percent per year, and it has made its way onto a whopping 60 percent of all smartphones.
In early November, Snapchat released a brand new piece of eyewear that has been flying off the shelves. Snapchat’s new glasses are camera-equipped and bluetooth compatible and will allow users to film their point-of-view, and send it as a snap or add it to their story.
But unlike most of the savvy techware that has customers flooding the stores, Snap glasses can only be bought off from custom-made vending machines called Snapbots. These bright-yellow machines made their debut in Los Angeles on Nov. 9 and quickly became a hot commodity. These Snapbots are limited but scheduled to move from Los Angeles and venture their way through other cities. That journey could be followed on their Twitter page @Spectacles.
Unfortunately, there are no signs that the bots will reach Chapel Hill any time soon. Resale is the only option for obtaining these glasses, and those prices have been marked north of $1,000.
Freshman and avid Snapchat user Mauricio Jimenez has about 50 active streaks, but he is not enthusiastic about purchasing the glasses.
“No, I think it’s a waste of money,” said Jiminez. “Why would I buy glasses to take a snap if I can just do it on my phone?”
Although Snapchat has had many successes, it remains to be seen if the glasses align with their vision of the company.
Photo courtesy of spectacles.com