This holiday season, the creators of Cards Against Humanity sold a large chunk of the land planned for use in the Trump administration’s US/Mexico border wall.
Cards Against Humanity is an offensive, hilarious party game— basically the adult version of Apples to Apples. The company behind the game is notorious for its yearly Black Friday promotions.
This year’s madness is far from the first outrageous promotional stunt the company has pulled. They have staged annual campaigns every year since 2013. In 2014, the company sold $6 boxes of literal bull feces, which 30,000 people ordered and received by mail. In 2015, CAH sold nothing for $5 and made over $71,000, which they spent on whatever they wanted. Some of the money went to charity, and some was spent more creatively. One employee bought himself a full set of armor and a broadsword. Another purchased $500 worth of cat litter.
Despite claims that their stunts peaked in 2016 when they raised over $100k just to dig a big hole and then fill it back up, the company topped itself in controversy and media coverage with this year’s Black Friday fundraiser.
The promotion, Cards Against Humanity Saves America, aims to make it exceedingly difficult for the U.S. to build a wall on the Mexican border.
“Donald Trump is a preposterous golem who is afraid of Mexicans,” stated the company on their website. “So we’ve purchased a plot of vacant land on the border and retained a law firm specializing in eminent domain to make it as time-consuming and expensive as possible for the wall to get built.”
A signup link was posted online, allowing anyone to pay $15 for part of the land that Cards Against Humanity had purchased. Within hours, every available slot was filled. Thousands of people hurried to be a part of it, whether for the promised surprises or for a sense of justice.
“I wanted to get on board with the Cards Against Humanity thing first of all because Cards Against Humanity is really cool,” Chapel Hill resident Stephen Brooks told ECHO. “Second of all because I was intrigued by their desire to help stop Trump build his wall.”
Customers of this promotion received surprises including laptop stickers, special Cards Against Humanity packs, letters from eminent domain lawyers, and proof of their ownership of the land. “I have a certificate that says I helped Cards Against Humanity buy .000667 perfect of a parcel of land across the us mexico border,” said Brooks.
Although this certainly is not CAH’s first Black Friday grasp for publicity, it is likely the most risque one to date. Many have criticized the company for their strong political stances and actions. When asked why they don’t just “stick to card games,” the company stated, in their usual biting form, “Why don’t you stick to seeing how many Hot Wheels cars you can fit up your a**hole?”
While whether Cards Against Humanity’s efforts will actually result in a delay of border wall production is still up in the air, the company has already gained some unique publicity and spread their message to thousands of people, so it is possible that they are one step closer to their proclaimed goal of saving the world from “…injustice, lies, racism, the whole enchilada.”